Reseller Agreement 

 

This Reseller Agreement (“Agreement”) is effective on [Date], by and between: 

Provider: [Company Name], [Address]. 

Reseller: [Company Name], [Address]. 

 

1. Grant of Reseller Rights 

 Provider grants Reseller a [non-exclusive / exclusive] right to market and sell [Software/Services/Products] to end-users in [Territory]. 

 

2. Reseller’s Responsibilities 

• Promote and distribute the Provider’s offerings. 

• Provide first-level customer support. 

• Meet sales targets (if applicable). 

 

3. Pricing and Payments 

• Reseller purchases at a discount or wholesale price [e.g., a certain % off list price]. 

• Reseller may set its own resale price, subject to Provider’s guidelines (if any). 

• Payment terms: [e.g., Net 30 days after invoice]. 

 

4. Intellectual Property 

• Provider retains all IP rights to the Software/Services. 

• Reseller may use Provider’s trademarks in promotional materials as authorized. 

 

5. Confidentiality 

 

All proprietary information exchanged remains confidential. This obligation continues after termination. 

 

6. Term and Termination 

• The initial term is [X months/years]. 

• Either Party may terminate with [Notice Period, e.g., 30 days] or immediately for material breach. 

 

7. Limitation of Liability 

 

Define maximum liability and disclaimers (e.g., no liability for indirect or consequential damages). 

 

8. Governing Law 

 

This Agreement is governed by the laws of [State/Country]. Disputes shall be resolved [via arbitration or local court]. 

 

Signatures 

Provider: ______________________________  Date: __________ 

Name/Title: ___________________________ 

 

Reseller: ______________________________  Date: __________ 

Name/Title: ___________________________ 


Reseller Agreement

Set clear distribution terms for resale relationships using this comprehensive Reseller Agreement Template. 

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Reseller Agreement FAQ


What is a reseller agreement?


A reseller agreement is a contract authorizing one party to resell another company’s products or services under clearly defined terms, pricing, and restrictions.

Why do you need a reseller agreement?


It clearly sets expectations, defines pricing, resale terms, protects brand reputation, and minimizes conflicts between supplier and reseller.

When should I use a reseller agreement?


Use a reseller agreement when allowing another company or individual to distribute or resell your products or services.

How to write a reseller agreement?


Clearly outline product details, resale terms, territory, pricing structure, marketing restrictions, duration, termination conditions, and include signatures.

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